Expert Witness & Litigation Support
TRG Associates works closely with legal counsel to understand the issues at hand and provide appropriate expert witness or consulting support.
Expertise includes:
- Deal disputes & valuation disagreements
- Earn-outs, holdbacks & post-closing issues
- Product failures & service disputes
- Monitoring center practices
- PERS service failures or compliance issues
Expert Witness Authority
John M. Brady, President — TRG Associates
John’s expert witness testimony and consulting opinions are grounded in more than three decades of direct industry research, analysis, and public presentation within the security, fire, life-safety, monitoring, and PERS sectors.
His work has been presented to industry associations, financial stakeholders, and operator groups across North America and internationally, with a consistent focus on customer attrition, valuation, operational performance, and financial sustainability.
TRG Associates has conducted and published annual industry attrition research for nearly two decades. These studies are widely relied upon by operators, lenders, private equity firms, and legal counsel to understand subscriber behavior, customer value, and long-term business performance.
Industry Attrition Measurement Studies (2005–Present)
Published annually by TRG Associates
Frequently cited in transactions, valuations, and expert witness matters
This body of work forms a foundational element of TRG’s expert opinions related to customer attrition, RMR valuation, and economic damages.
John has authored multiple articles for SDM Magazine, addressing issues directly relevant to litigation, valuation disputes, and transaction analysis.
Selected articles include:
Attrition Spikes Up
How to Make Your Letter of Intent Work for You
Installed Equipment & Signal Platform Can Impact Valuation
Cash Confirms the Valuation Economics
The Elements of Valuation
These publications reflect methodologies and principles frequently applied in TRG’s consulting and expert witness engagements.
Over the course of his career, John M. Brady has delivered presentations at major industry conferences, association meetings, and dealer forums. These presentations address core issues relevant to expert testimony, including attrition analysis, customer acquisition costs, valuation drivers, and operational risk.
Representative Topics Include:
Developing Your Business Plan in the Security Business
Attrition: Assessing the Wasting Asset
The Cost to Create a Security Customer
The Wasting Asset: The Real Cost of Keeping a Customer
Managing Your Business
Minimizing Customer Attrition
Security Industry Attrition Updates & Trend Analysis
Organizations & Venues Include:
Central Station Alarm Association (CSAA / The Monitoring Association)
NAMTSE
Barnes Buchanan Conference
Alarm Dealer Association
First Alert Professional Security Dealer Conferences
Regional, national, and international industry associations
Presentations were delivered across the United States, Canada, Mexico, and the Caribbean.
Senior Consulting & Expert Engagement Support
Chris Brady, Vice President — TRG Associates
Chris Brady supports TRG’s expert witness and consulting engagements through operational analysis, financial interpretation, and lender-facing evaluation. His work focuses on the practical application of financial data, subscriber metrics, and operational performance within small and mid-sized security and life-safety businesses.
With more than 17 years of experience as an owner, operator, and consultant in the life-safety industry, Mr. Brady brings direct operational context to matters involving disputed metrics, growth-related complexity, and lender or investor concerns.
Chris Brady works regularly with lenders, investors, and operators to evaluate subscriber-based businesses in the context of:
Due diligence and transaction support
Operational performance assessments
Financial reporting integrity and metric reliability
Growth-related complexity and organizational strain
He has experience working with family-owned, venture-backed, and private equity–owned organizations and frequently collaborates with technology and operations teams to assess how financial systems, customer care, and performance reporting align with stakeholder expectations.